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Sunday, December 11, 2011

Prouvé RAW

Steve is a G-Star RAW man which suits me fine because he looks very handsome in their clothes and I love how manly yet stylish their cuts are (which is why the Jules leather bag will be perfect for him!).
We went there on Saturday to get him a new pair of trousers before he flew to New-Zealand and I picked up their in-store mag to see the latest campaign shot by Anton Corbijn but then discover the special collaboration between the Jean Prouvé Foundation, Vitra and G-Star RAW.
Prouvé, a forefather of the modernist movement and trailblazer for the machine age, was a metalsmith, engineer, maunfacturer and architect who in his lifetime would design anything from bookshelves to bicycles to buildings. His success would be in uniting honest materials, functional requirements with the complex demands of mass production.The result of this amazing collaboration between the Prouvé Foundation and G-Star is a collection of 15 pieces that channels Prouvé's original intentions in terms of quality and functionality while also bringing the designs up to date with new materials and manufacturing technology
This Special Edition was exhibited during the Summer in the Fire Station designed by Zaha Hadid on the Vitra Campus in Weil am Rhein and is now available in selected Vitra retailers around the world.

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