For those of you who have always dreamed about becoming a professional designer in your next life, we're throwing more design school 101 at you! Keep these principles in mind and your next design will be magazine-worthy.
In all seriousness, each design element (see our previous post Elements To Design By) can, and will, be evaluated according to these principles.
Scale
overall size
Proportion
size relationship or ratio
Balance
equilibrium achieved by components - symmetric, asymmetric or radial
Rhythm
flow of elements - repetition, gradation, etc
Harmony
compatibility of elements - unity & variety
Emphasis
point of interest or focal point
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